Doha Design District & VCUarts Qatar
Doha Design District and VCUarts Qatar worked in partnership with Liberty to conceptualise an array of creative window display designs inspired by the design house's aesthetic. The winning concept, selected by Liberty’s team, was brought to life and featured at the brand’s recently opened showroom in Msheireb Downtown Doha, Liberty Home.
Developed as part of a retail design course at VCUarts Qatar, the project challenged students to reinterpret Liberty's distinctive brand identity within the architectural and cultural context of Msheireb Downtown Doha. The winning concept, created by Moza Al Marri, Ayat Al Hayki, Reema Al-Mohannadi, and Fatima Al-Haddad, blended Liberty’s heritage with Msheireb’s modern design ethos, reflecting creativity, sustainability, and cultural harmony.
Dana Kazic, Director of Doha Design District said: “At Doha Design District, we’re passionate about creating opportunities that connect emerging local talent with global design leaders. This initiative embodies the spirit of Qatar National Vision 2030, where creativity, education, and innovation come together to empower our community. We look forward to building on this collaboration and continuing to create opportunities that celebrate local talent and strengthen Qatar’s position as a regional hub for design and creativity.”
The winning design draws on a poetic connection between Liberty’s historic Regent Street flagship - an architectural icon crafted from the timber of two Royal Navy vessels - and the traditional Dhow boats of Doha. The Liberty store was built to resemble a ship that had journeyed across the world, collecting beautiful objects, art and textiles before anchoring in the heart of London. Embodying the spirit of adventure and discovery, the students cleverly reimagined this concept through a Qatari lens of exploration and exchange, echoing the enduring legacy of the Dhow boat, an icon of Qatar’s rich history of pearl trading and global connection.
Renowned creative director and set designer, Miranda Sinclair brought the students’ concept to life, translating their vision into a fully realised spatial installation. Drawing inspiration from the original narrative, Sinclair reinterpreted the story with theatrical flair, featuring ships draped in Liberty fabrics and cargo boxes overflowing with wares. Her design captures both the emotional depth and visual dynamism of the concept.
The final installation stands as a creative fusion of tradition and modernity, celebrating Liberty’s design heritage while embracing Qatar’s architectural identity and commitment to cultural authenticity.
This collaboration emphasises DDD’s ongoing commitment to supporting local creative talent and encouraging collaborations that contribute to Qatar’s growing design ecosystem. By connecting students with leading international brands, DDD continues to create meaningful opportunities that align with the Qatar National Vision 2030, promoting human and social development through creativity, education, and innovation.
Visit the Liberty Home showroom located within Msheireb Galleria in Doha, Qatar, open daily between 10:00-22:00.
Discover The Liberty Home Msheireb Private Tour now.
